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Zara is blasted over 'suggestive' and 'inappropriate' kidswear advert featuring a child model - prompting the brand to REMOVE the photos from social media

• Zara has removed images of their new children's campaign following backlash
• The Spanish brand collaborated with renowned photographer Fabien Baron
• Campaign features a female child standing by the ocean and sitting on a bed
• Shoppers have taken to Mumsnet to debate since the photos have been deleted

By LATOYA GAYLE FOR MAILONLINE

PUBLISHED: 16:53 BST, 25 March 2019 | UPDATED: 17:09 BST, 25 March 2019


Fashion retailer Zara has sparked a heated debate over the representation of children within the fashion industry, after their latest campaign was labelled 'inappropriate' by many social media users.

The Spanish brand took to Instagram to share photos of their new kidswear range with their audiences last weekend.

Photographed by Fabien Baron, the campaign features a young girl dressed in a puffy sleeved dress standing by the ocean - as well as modelling the design while sat on a bed.

However, the advert didn't have the effect Zara was hoping for and instead received a flood of negative comments on Instagram, which forced them to remove the images - and one British mother took to Mumsnet to debate the campaign further.

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Spanish fashion brand Zara has received a flood of negative comments over its new children's campaign (pictured) photographed by Fabien Baron

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In another image, the campaign shows the young model standing next to the ocean

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A British mother continued the debate over Zara's choice of images on Mumsnet, explaining that she thinks the campaign is inappropriate for a young girl

Speaking under the handle 'ASauvignonADay', the anonymous woman shared a selection of the deleted images and asked others if they similarly felt uncomfortable with them.

She wrote: 'Personally, I don't like it. I think the poses and whole thing is inappropriate for a young girl.'

A stream of responses agreed with the mother and accused the brand of dressing the child model as an adult.

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'Creepy. Very strange choices. The third one is the worst, but even the first one has a strange pose for a child,' wrote one, while another penned:

'It's adult styling and designed to make her look not like a young child but like an object of attraction. It's bad enough they do that to women ALL the time but wrong to do it to a child.'

 

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